Smells are powerful and the fragrance industry knows it.   The perception of smell isn’t only of the sensation of the odors themselves but also of the experiences and emotions associated with these sensations. As you well know, smells can evoke strong emotional reactions. Our olfactory...

Every year at this time, you start seeing the words detox, cleanse, reboot, and reset or any other idea that it’s time to make some serious changes to clean out your body.  Businesses like ours try to capitalize on this trend, offering all kinds of...