Smells are powerful and the fragrance industry knows it. The perception of smell isn’t only of the sensation of the odors themselves but also of the experiences and emotions associated with these sensations. As you well know, smells can evoke strong emotional reactions. Our olfactory receptors are directly connected to […]
fragrance
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“I had no idea.” Those are the words I said. They are the words I’ve heard countless others say in the last year. We just didn’t know. We made an assumption that if a product is on the shelves of a store, then it must be safe. But we were […]