Beauty should be good for you.



Our Mission: To get safer products into the hands of everyone.


Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.
What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.


While not all chemicals are harmful, many of the ones you’re likely using in your beauty routine haven’t even been tested for their impact on human health. Make the clean swap to Beautycounter for a safer, healthier beauty routine. #CounterpointFilms


What chemicals are you wearing?  Check out this short video.



At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve prohibited the use of more than 1,500 questionable or harmful chemicals through “The Never List™” — all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market.



To see Beautycounter’s beautiful products, click here for the full website where you can also place an order.